A star rating, which is commonly used by marketplace sites like Google, Amazon and TripAdvisor, is a common measure. These ratings come in a form of a 1-5 star rating.
These reviews are often a customer's first impression of your business, and they can be crucial for starting your sales. This is why getting a lot of positive feedback is important.
The star system is an excellent way to communicate your opinion about a particular product or service, and it can help other people decide whether the item is for them. However, as more people are relying on these ratings to make decisions, they have started to be interpreted in a different manner.
A company with a high number of positive testimonials is more likely to be trusted by consumers and be seen as genuine. However, when a single negative review is enough to lower a company's rating, this can be detrimental.
A lot of businesses will offer free products or discounts in exchange for a good review. This can be a huge mistake that makes the business appear dishonest.
This method can lead to companies overstating their positives to increase reviews and their star rating. It is particularly true for small companies who cannot afford to ignore a couple of bad reviews.
Unfortunate reviews can also take your business rating from 5 stars to 3 stars overnight. This is true whether you are at fault or not. This can be devastating to a small company, especially one who has been in operation for a very long time.
The Five Star Review System(tm) was created for this purpose. It allows your customers to write their own testimonials and automatically displays them on your website with the customer's name and a link that directs them to your review page on any review site of your choice.