Imagery
Images often play a role in product reviews. These images can be epistemic or emotive. An epistemic response consists of only cognitive content. In an emotional response it can include physiological changes, evaluative appraises, and facial expressions. This topic has been addressed by psychologists in the past. However, it is seldom discussed how feelings affect product consumption.
In product reviews, the imagery should be original. It will not be easy to distinguish your product review from others by using stock photos. Make sure you create your own. Remember: a picture tells a thousand words!
Target audience
Writing a product review is a great way to identify your target market. You need to conduct audience research in order to identify your target audience. This involves researching the age, gender, education, and geographical location of your audience. You can also examine the types of content that they read and engage in. A good source of information is social media.
Effective reviews start with identifying your audience. While you can't predict exactly who your target audience is, you can determine some of their most common challenges and interests. This step is called audience research, and is a continuous process.
