A star rating, which is commonly used by marketplace sites like Google, Amazon and TripAdvisor, is a common measure. These ratings are usually expressed as a number between 1 and 5 stars.
These reviews can be the first impression that customers get of your business. They are also a great way to start your sales. It is important to have a large number of positive reviews.
The star-rating system is one of the best ways to let others know what you think and how it affects your decision. The ratings have changed over time as more people depend on them to make important decisions.
Consumers may trust a business more if it has many positive reviews. They will also consider that they are genuine. When a single bad review can lower a company’s rating, it is detrimental.
Businesses often try to increase reviews by giving away free or discounted products in exchange for reviews. Unfortunately, this can be a big mistake and actually makes the business look dishonest.
This can have the effect of making a business over-state its positives, in an attempt to attract more reviews. It is particularly true for small companies who cannot afford to ignore a couple of bad reviews.
Another problem is that a single bad review can take your business from a 5-star to a 3.5-star overnight, regardless of whether it was your fault or not. Small businesses can be devastated by this, particularly those who have been in business a long while.
It is for this reason that we developed the Five Star Review SystemTM. It allows your customers to write their own testimonials and automatically displays them on your website with the customer's name and a link that directs them to your review page on any review site of your choice.